My Role

E-Commerce Development
UX/UI Enhancement
Product Uploads
Navigation Optimization
SEO Integration
Responsive Design
Performance Optimization

Project Description

I partnered with Deurbeslag Expert, a specialist in premium indoor and outdoor door hardware, to redesign and optimize their WooCommerce-based e-commerce platform. The aim was to elevate the online shopping experience, ensure seamless product navigation, and highlight the brand’s vast collection of modern and traditional door fittings—all while maintaining performance and mobile responsiveness.

Skills and Deliverables

  • WooCommerce E-commerce Development

  • Navigation and Filter Optimization

  • Bulk Product Upload & Categorization

  • Responsive Design for Desktop & Mobile

  • SEO Integration and Technical Cleanup

  • Conversion-Oriented CTA Placement

About Deurbeslag Expert

Deurbeslag Expert is a Dutch-based online retailer offering a complete range of high-end door hardware. From sleek door handles and locks to complete security fittings for both interior and exterior doors, the brand delivers craftsmanship and style. The platform serves homeowners, architects, and builders looking for reliable and aesthetic door solutions.

Challenges

  • A large inventory of products needed categorization and structured filtering.

  • Existing design lacked user-centric navigation, affecting user experience.

  • Site performance and speed required improvements.

  • Mobile experience was not fully optimized.

My Approach

Strategy & Planning

  • Analyzed customer behavior and purchase flow.

  • Redesigned category pages with better filtering (color, finish, type).

  • Developed a cleaner visual hierarchy to improve user focus and usability.

Design & Development

  • Created a modern interface with intuitive navigation.

  • Integrated advanced AJAX-based search and quick view options.

  • Enhanced product detail pages with spec-rich tabs and related items.

Tech Upgrades

  • Optimized WooCommerce backend and image loading.

  • Improved speed using caching, lazy loading, and database cleanup.

  • Implemented SEO best practices including URL structure and alt-text.

Results

  • 2x increase in session duration due to better UX.

  • Bounce rate reduced by 28% through intuitive product filtering.

  • Better SERP performance through targeted SEO optimization.

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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