My Role

E-commerce Website Revamp
Product Categorization
Content Strategy
UX Optimization
Lead Generation
Payment & Shipping Setup
Policy Pages
Brand Messaging

Project Description

Wave Shop Online, a fashion-forward brand focused on comfortable and stylish clothing, needed a fully functional eCommerce platform to enhance customer experience, reflect brand values, and boost sales. I collaborated with them to modernize their Shopify website, streamline their user flow, and deliver a smooth shopping experience — complete with secure payment options, shipping policies, and easy returns. The brand emphasizes comfort and skin-friendly wear, so the platform had to feel equally smooth, soft, and intuitive.

Skills and Deliverables

  • E-commerce Website Revamp

  • UX-Focused Design Navigation
  • Product Categorization Uploads
  • Shipping Return Policy 
  • Shipping Return Policy 
  • Shipping Return Policy 

  • Content Writing for Benefits

  • Lead Generation Integration

  • Mobile Responsiveness

About Wave Shop Online

Wave Shop Online is a clothing brand built around a single philosophy: “We like comfort, and we want our skin to feel good wearing clothes.” Their collections are thoughtfully selected to offer breathable, comfortable, and effortlessly stylish pieces. The brand offers seamless online shopping with free shipping, secure payments, free returns, and fast delivery — making fashion more convenient and skin-friendly for modern shoppers.

Challenges

  • Lack of clear content structure and brand storytelling on homepage

  • Inconsistent product layout and missing benefit highlights

  • Needed well-organized return, shipping, and payment policies

  • No lead generation mechanism for abandoned carts or newsletter signups

  • Missing visual hierarchy and mobile optimization

My Approach

Website Structure

  • Redesigned homepage to highlight Free Shipping, Safe Payment, and Comfort.

  • Enhanced user trust by integrating benefit icons and credibility statements

  • Simplified product display with refined categories and sorting features

Experience Optimized

  • Integrated lead capture elements and call-to-action buttons throughout

  • Streamlined checkout experience with multiple payment options

  • Added tracking and easy-access order info features for customers

Results

  • Enhanced clarity of brand messaging, boosting customer trust

  • Improved shopping experience led to higher cart completion rates

  • Clearer policy presentation reduced customer service inquiries

  • Stronger mobile optimization led to increased mobile conversions

  • Successfully launched a modern eCommerce store that’s aligned with Wave Shop’s values: comfort, convenience, and confidence

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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