My Role

Website Revamp
Content Strategy
Logo Design
Category & Product Structuring
Lead Generation
GTM & GA4 Integration

Project Description

BadkamerTegel — a Netherlands-based online shop specializing in bathroom tiles and mosaic styles — partnered with me to overhaul their digital storefront. The objective: create a sleek, modern website that clearly organizes tile offerings, supports lead generation, and aligns with Dutch design aesthetics. The project was completed in just 10 days, including product uploads, brand development, and analytics integrations.

Skills and Deliverables

  • Full Website Redesign (Industrial B2B Focused)

  • Content Strategy for Industrial/Technical Audiences

  • Logo Design (Modern, Bold, and Sector-Specific)

  • Product Structuring Across Multiple Industry Use Cases

  • Lead Generation Form with Intelligent Routing

  • Google Tag Manager (GTM) Setup

About BadkamerTegel

BadkamerTegel is a trusted online shop offering a wide selection of bathroom and mosaic tiles for both residential and commercial spaces. Customers can browse by material, color, and design application, making it a go-to destination for tile renovations and modern bathroom aesthetics.

Challenges

  • Outdated design with poor mobile responsiveness

  • Unorganized product structure without filters or categories

  • No clear CTAs or lead collection strategy

  • No brand identity or visual consistency

  • No tracking of customer behavior or conversions

My Approach

Branding Logo Design

  • Designed a modern, minimalistic logo using tile-inspired geometric patterns

  • Focused on neutral, clean tones in the brand palette to match interior design sensibilities

Content SEO Strategy

  • Crafted a clean content plan optimized for product discovery and conversion

  • Created SEO-friendly home, category, and product page content for better engagement.

  • Included conversion-focused messaging in Dutch with clear CTAs

eCommerce Setup

  • Developed a clean, mobile-first WordPress site optimized for high-conversion shopping

  • Added high-resolution imagery, tile zoom view, and inquiry forms

  • Integrated Google Tag Manager & GA4 for real-time user analytics and event tracking

Results

  • Enabled marketing insights through GTM/GA4

  • Strong brand identity introduced with new logo and color system

  • Increased user engagement through intuitive product navigation and smart categorization

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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