My Role

Website Revamp
Content Strategy
Logo Design
Technical Product Presentation
Lead Generation
GTM & GA4 Integration

Project Description

Regen Lubricants — a trusted industrial oil and lubricants distributor for major industries — partnered with me to craft a robust and professional web platform that not only showcases their product portfolio but also establishes their authority in a competitive B2B market. The project, completed in just 20 days, included a complete brand refresh, a performance-optimized website, and seamless integration of lead capture and analytics systems for ongoing growth.

Skills and Deliverables

  • Full Website Redesign (Industrial B2B Focused)

  • Content Strategy for Industrial/Technical Audiences

  • Logo Design (Modern, Bold, and Sector-Specific)

  • Product Structuring Across Multiple Industry Use Cases

  • Lead Generation Form with Intelligent Routing

  • Google Tag Manager (GTM) Setup

About Regen Lubricants

Regen Lubricants, a distribution arm of DETOS (a Dawood Engineering Group subsidiary), supplies premium-grade industrial oils and lubricants to sectors including manufacturing, construction, transportation, and agriculture. With a deep understanding of operational demands, Regen offers tailored solutions that prioritize performance, efficiency, and longevity for mission-critical machinery.

Challenges

  • No digital brand identity or logo presence for online channels

  • Outdated website with no product segmentation or industry targeting

  • Lack of conversion-focused content and lead generation tools

  • No analytics or performance tracking systems in place

My Approach

Branding Logo Design

  • Designed a bold, clean logo using oil and gear-inspired motifs to convey motion, machinery, and engineering precision

  • Developed brand guidelines suitable for both print (catalogs, drums, packaging) and digital use

Design & Development

  • Built a fast, responsive WordPress site with easy backend management.

  • Integrated downloadable technical data sheets and safety manuals

  • Added smart contact forms to product and industry pages for quick inquiries.

Content Plan & Layout

  • Showcased Regen’s strengths with a clear, decision-maker-friendly content structure.

  • Segmented products by use-case: Manufacturing, Automotive, Agriculture

  • Focused messaging on performance, cost-efficiency, and durability

Funnel Setup

  • Installed Google Tag Manager (GTM) and custom GA4 event tracking

  • Configured conversion tracking for form submissions and product page interactions

  • Optimized structure for future ad retargeting and CRM syncing

Results

  • Regen Lubricants launched with a complete brand identity and a high-performance website

  • Visitors can now easily explore product lines by sector or equipment type

  • Lead generation improved via dynamic, context-aware forms

  • Product credibility increased through detailed specs and safety documentation

  • Analytics dashboard allows Regen to monitor traffic sources, engagement, and lead flow

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

Let’s Make Things Happen

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