My Role

Website Revamp
Content Strategy
Corporate Logo Design
Lead Generation Setup
GTM & GA4 Integration
UX Architecture

Project Description

Zenith Consortium — a multi-sector enterprise spanning aviation, energy, construction, and wellness products — entrusted me with building a modern, conversion-ready website that accurately reflects the scale, sophistication, and innovation behind their operations. The complete project, from strategic content to technical implementation, was delivered within 7 days — aligning corporate messaging with modern web standards.

Skills and Deliverables

  • Corporate Website Revamp (UX/UI + WordPress Development)

  • Content Architecture & Strategic Messaging for Multi-Sector Offerings

  • Logo Design Reflecting Growth, Innovation, and Much Global Reach

  • Lead Generation Form Integration (Contact, Inquiry, and B2B Pipeline)

  • Google Tag Manager Integration for Enhanced Tracking Capabilities

  • GA4 Setup for Enhanced Website Analytics and Conversion Optimization

About Zenith Consortium

Zenith Consortium is a forward-thinking conglomerate with business interests in diverse sectors including Aviation & Aerospace, Himalayan Pink Salt Products, Solar Energy Solutions, Industrial Oils & Lubricants, Custom Souvenirs, and large-scale Construction Projects. Backed by a team of seasoned professionals and a global outlook, the company is committed to driving sustainable growth, excellence, and social impact through every venture.

Challenges

  • An outdated web presence that didn’t reflect Zenith’s scale or global aspirations

  • Confusing structure that didn’t clearly communicate the diversity of industries

  • No unified branding or visual identity across sectors

  • No lead capture or performance tracking setup

  • Limited content to support credibility and investor relations

My Approach

Corporate Discovery

  • Conducted a strategic audit of all business verticals

  • Tailored content sections for Aerospace, Solar, and Construction divisions.

  • Built messaging to position Zenith as innovative and community-focused.

Design & Development

  • Designed a sleek, modern corporate website with modular content blocks

  • Developed a new logo inspired by growth, synergy, and upward momentum

  • Built a responsive WordPress site for executives and partners.

Analytics & Tracking

  • Integrated GTM for behavior tracking and conversion triggers.

  • Set up GA4 to track engagement by industry, time on site, and forms.

  • Ensured GDPR compliance for data collection, prepping for campaigns.

Results

  • End-to-end corporate site completed in just 7 days

  • Mobile-optimized, scalable framework for future content and services

  • Strategic communication of each business unit under a unified brand.

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

Let’s Make Things Happen

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