My Role

WordPress Development
Brand Consultation
SEO, GTM Setup
Conversion Strategy
UI/UX Design

Project Description

Odesigning.com underwent a comprehensive transformation to better reflect its position as a full-service digital agency. I was brought on to lead the redesign and rebuild of their WordPress website with the goal of increasing conversion, strengthening brand identity, and integrating smarter marketing tools. This project blended technical precision with creative direction, ensuring the final product delivered both aesthetics and performance.

Skills and Deliverables

  • Design & build branded websites

  • Take Your Projects To The Next Level

  • Visual Drag & Drop Website Builder

  • Professionally Designed For You

  • Trust. Confidence. Reliability.

About Odesigning

Odesigning is a creative powerhouse offering web development, digital marketing, and brand design services to clients worldwide. Known for helping brands grow through strategy and innovation, their previous online presence didn’t reflect their capability or the scale of their work. This project aimed to position ODesigning as the agency they are today — future-ready, data-driven, and design-forward.

Challenges

  • Outdated layout and inconsistent visual identity

  • Weak SEO structure and slow page performance

  • Low lead engagement due to lack of strategic CTAs and lead capture

  • No centralized tracking system to analyze marketing ROI

My Approach

Discovery & Planning

  • Conducted a full-scale UX audit to map out user friction points

  • Collaborated with the internal marketing team to align on voice, vision, and goals

  • Developed a content architecture to support lead flows and SEO

Design & Development

  • Built a custom, mobile-first WordPress theme from scratch

  • Created a scalable design system with clean typography, iconography, and layouts

  • Designed service pages and portfolio for better conversion and case study display.

Marketing-Tech Sync

  • Set up GTM for event tracking on forms, buttons, and scrolls.

  • Enhanced SEO through clean code, schema, lazy loading, and performance improvements

  • Connected with CRM and email marketing tools for seamless nurturing

Design Process

  • Conducted a UX audit to identify user pain points and engagement drop-offs.

  • Identified outdated design, poor SEO, and unclear CTAs as key issues.

  • Worked with the internal team to create user-first, strategic solutions.

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

Let’s Make Things Happen

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