My Role

WordPress Development
Content Strategy
Logo Redesign
Lead Generation
UI/UX Design

Project Description

WinSun Pvt. Ltd. needed a modern, informative, and conversion-optimized website to reflect their expanding solar energy services. Within a tight 10-day window, I delivered a full-scale digital revamp, from content planning and UI/UX to custom development and lead capture tools. The result was a clean, responsive platform aligned with WinSun’s mission of making solar energy accessible and sustainable for both residential and commercial sectors.

Skills and Deliverables

  • Full Website Revamp

  • WordPress Development

  • Logo Redesign

  • Content mange & Copywriting

  • Lead Generation Forms

  • Blog Integration for SEO

About WinSun Pvt. Ltd.

WinSun Pvt. Ltd. is a trusted provider of end-to-end solar energy solutions in the region. Their offerings include on-grid, off-grid, hybrid systems, solar pumps, street lights, and accessories. Despite having a solid offline reputation, their previous digital presence lacked modern functionality, clarity, and the trust signals required to convert online visitors into inquiries.

Challenges

  • Outdated design and unclear navigation

  • No defined content structure for services and packages

  • Absence of lead generation strategy or blog for SEO

  • Out-of-sync branding with an old logo and color scheme

  • Lack of a showcase section for completed solar projects

My Approach

Discovery & Planning

  • Conducted a deep-dive into WinSun’s solar offerings and customer personas

  • Created a content plan to effectively explain each solar solution type

  • Developed a visual sitemap for simplified navigation and strategic CTAs

Design & Development

  • Rebuilt site with a modern, solar-themed UI using clean whites and sun-toned accents.

  • Redesigned logo to reflect energy, innovation, and sustainability.

  • Created a modular WordPress layout with reusable sections for easy updates.

Lead Generation 

  • Designed and embedded high-converting inquiry forms on all service pages

  • Structured the blog to educate users on solar benefits, boosting organic visibility

  • Created a dynamic project portfolio to showcase real-world solar installations

Results

  • Complete website transformation delivered in just 10 days

  • New branding established with an updated logo and consistent design language

  • Significant increase in inquiries through strategically placed lead forms

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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