Project Description

Moblux, a premium brand offering custom-designed kitchens tailored to real-life needs, approached me for a full website transformation. The goal was to modernize their digital presence and develop a scalable e-commerce platform that reflects their craftsmanship, facilitates product discovery, and supports user-friendly navigation in both Romanian and English. The project also included integrating blog functionality, smart search, and a seamless checkout process — all delivered with precision and strategy.

Skills and Deliverables

  • Website Revamp (Design & Development)

  • Multilingual Website with Translations (RO + EN)

  • E-commerce Functionality with Payment Integration

  • Product Upload and Categorization

  • Google Tag Manager (GTM) Setup

  • AJAX-Powered Search Functionality

About Moblux

Moblux designs and builds personalized kitchens that bring together modern aesthetics and practical utility. With a customer-first approach, Moblux tailors each project to the client’s space, lifestyle, and taste — transforming the kitchen into a central space for cooking, relaxing, and living. Known for premium materials, expert consultation, and on-time delivery, Moblux is redefining everyday living in Romanian homes.

Challenges

  • Outdated website with limited e-commerce capability

  • Lack of multilingual support to cater to a broader audience

  • No smart search or categorization for easy product browsing

  • Limited backend functionality to manage kitchen collections

  • No integrated tracking or data analytics setup

My Approach

Discovery & Planning

  • Audited site and brand to map user journeys and content needs

  • Designed site architecture focused on clarity and conversion.

  • Outlined a bilingual content strategy to deliver consistent UX in both languages

Design & Development

  • Rebuilt website with a modern interface to reflect Moblux’s premium image.

  • Set up WooCommerce with collections for diverse kitchen styles.

  • Added advanced filtering and AJAX search to improve product discovery

Features & Integration

  • Integrated secure payment gateways for smooth transactions

  • Enabled multilingual toggle with full essential content translation.

  • Integrated GTM to track actions, page views, and funnels.

Results

  • Successful transformation of Moblux.ro into a bilingual e-commerce experience

  • Enhanced user experience with smart search, smooth browsing, and mobile responsiveness

  • Increase in engagement through blog-driven content and user-friendly layouts

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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