My Role

Corporate Website Development
Logo Redesign
Content Planning
UI/UX Optimization
Lead Generation
Server Management
Email & Backup Configuration
Ongoing Technical Maintenance

Project Description

Business Excellence Pvt. Ltd. (BE), a leader in data center design and implementation, required a robust and professional online presence to match their growing reputation in mission-critical infrastructure. The goal was to build a fast, secure, and informative corporate website that showcased their wide range of services — from site selection and commissioning to compliance and ongoing maintenance. Alongside development, I handled server setup, email configuration, content strategy, and brand refinement through a new logo and navigation system.

Skills and Deliverables

  • Corporate Website Design & Development

  • Content Architecture & Copywriting

  • Logo Redesign & Brand Modernization

  • Lead Generation Form Integration

  • Navigation Restructure for Clarity & Flow

  • Email Management (Setup & Routing)

About Business Excellence Pvt. Ltd.

Since 2010, Business Excellence Pvt. Ltd. has evolved into one of the most respected companies in the field of data center design, build, and implementation. Serving large-scale enterprises, BE is at the forefront of electrical systems, cooling infrastructure, and critical facility maintenance. Their services span from site selection to commissioning, audits, and compliance — all designed to provide reliability, scalability, and future-ready data environments.

Challenges

  • Revamped weak brand identity and underperforming site to match company strengths

  • No clear conversion pathway or lead capture mechanism

  • Lack of technical infrastructure such as proper server setup, backups, and professional email management

  • Non-responsive design affecting user experience on mobile devices

My Approach

Discovery & Strategy

  • Collaborated with BE’s leadership to grasp their services, audience, and technical terms

  • Created content plan for Data Center, Electrical, and Maintenance services.

  • Restructured navigation to improve discoverability and user flow

Design & Development

  • Built a fast, trust-driven corporate website with strong technical credibility.

  • Designed a bold logo to replace outdated branding and match industry standards.

  • Added lead forms on service pages to drive enterprise inquiries.

Tech Setup & Mgmt

  • A responsive website positioning BE as a leader in data infrastructure.

  • Optimized website content and structure for better search engine rankings​

  • Established analytics dashboards to monitor traffic, conversions, and user behavior​

Results

  • Converted website into a full e-commerce platform, boosting UX and sales

  • Enhanced client engagement with optimized navigation and lead forms.

  • Integrated backend systems for data protection and continuity.

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

Let’s Make Things Happen

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