The Challenge

Jeem.pk, a well-known brand in the fashion industry, struggled with an outdated e-commerce website that failed to capture their modern, urban style. They needed a comprehensive solution to improve the user experience, boost sales, and enhance overall site performance.

Key Challenges:

  • Outdated design that didn’t engage the target audience.
  • Low conversions due to a clunky user experience.
  • Poor SEO, limiting visibility.
  • Inefficient checkout, leading to cart abandonment.
  • Confusing product navigation.
  • Frequent 404 errors, causing frustration and traffic loss.

Solution

We revamped Jeem.pk’s site by integrating Shopify, modernizing the design, fixing SEO issues, and improving the user experience to drive sales.

what we did

  • Full Shopify Integration for smoother shopping.

  • Modern, mobile-friendly design.

  • SEO optimization to boost visibility.

  • Checkout improvements to reduce cart abandonment.

Target Audience

We aimed to attract:

  • Fashion-forward women (ages 18-45).

  • Urban professionals who value convenience.

  • International buyers looking for exclusive styles.

Audience Needs:

  • Mobile-friendly shopping.

  • Easy-to-navigate collections.

  • Quick, secure checkout.

50%

Increase in Monthly Traffic

25%

Boost in Conversion Rates

20%

Reduction in Cart Abandonment

15%

Organic Search Traffic

The new website is beautiful and has boosted our sales and visibility. The process was smooth, and the results were immediate!

Hajira Taimur

CEO, Jeem.pk

The Approach

We took a step-by-step approach to fix Jeem.pk’s website.

  • Research: Analyzed competitors and customer behavior.

  • Wireframing: Created a user-friendly, modern design.

  • Shopify Integration: Set up tools for product management and checkout.

  • SEO & CRO: Improved search rankings and conversion rates.

Before & After

Design Thinking Process

We used design thinking to make sure Jeem.pk’s website was user-focused and functional.

  • Empathize: Understood user frustrations with the old site.

  • Define: Identified slow loading, bad navigation, and design flaws.

  • Ideate: Brainstormed solutions.

  • Prototype: Created wireframes and clickable prototypes.

  • Test: Gathered feedback, tested, and improved.

Marketing Project

Project Timeline

We completed the project in phases:

Completed in 1 week

Finalized within 2 weeks

Implemented over 3 weeks

Achieved in 1 week

Ongoing for 10 months

Conclusion

The Shopify development for Jeem.pk successfully transformed their outdated site, improving navigation, user experience, and sales. With a complete Shopify integration, modern design, and SEO optimization, Jeem.pk saw significant gains in traffic, conversions, and average order value. This project not only strengthened their brand but also provided a seamless shopping experience, positioning them as a top online retailer.

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