My Role

E-Commerce Development
UX/UI Design
Product Categorization
SEO Optimization
Performance Enhancement
Responsive Design

Project Description

I collaborated with Garden of Designs, a creative platform specializing in in-the-hoop (ITH) machine embroidery patterns, to develop and optimize their WooCommerce-based e-commerce website. The objective was to enhance user experience, streamline product navigation, and improve overall site performance to cater to embroidery enthusiasts worldwide.

Skills and Deliverables

  • WooCommerce E-Commerce Development

  • User Interface and Experience Design

  • Product Categorization by Type, Difficulty, Theme

  • SEO Optimization for Better Search Engine Visibility

  • Performance Optimization for Faster Load Times

  • Responsive Design for Mobile and Tablet Devices

About Garden of Designs

Garden of Designs offers a diverse collection of ITH machine embroidery patterns, including dolls, bags, loveys, stuffies, and seasonal decorations. The platform caters to various skill levels, from novices to experienced embroiderers, providing detailed instructions and a supportive community for creative exploration.

Challenges

  • Extensive product range requiring intuitive categorization

  • Need for improved site performance and load times

  • Ensuring mobile responsiveness for a global audience

  • Enhancing SEO to increase organic traffic

My Approach

Design Development

  • Structured products into clear categories based on type, difficulty, theme, and size

  • Optimized images and implemented caching to improve site speed

  • Designed a responsive layout to ensure usability across devices

  • Applied SEO best practices, including meta tags and keyword optimization

Results

  • Improved user navigation leading to increased time on site

  • Enhanced mobile experience contributing to higher engagement rates

  • Notable improvement in site speed and performance metrics

  • Growth in organic traffic due to effective SEO strategies

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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