My Role

Website Revamp
SEO Optimization
UX/UI Design
Content Planning
Broker Directory Structuring
Lead Generation Strategy
Performance Optimization

Project Description

Mortgage Brokers Network is a UK-based platform connecting users with over 2,500 regulated mortgage brokers and advisers. The goal was to revamp their existing website to improve user experience, streamline the broker search process, and enhance lead generation capabilities.

Skills and Deliverables

  • Complete Website Redesign with Responsive UX/UI

  • Development of a Quick Mortgage Broker Search Feature

  • Integration of Lead Capture Forms

  • SEO Optimization for Improved Search Engine Visibility

  • Structuring of Broker Directory by Region

  • Implementation of Performance Tracking Tools

About Mortgage Brokers Network

Mortgage Brokers Network serves as a comprehensive directory, allowing users to find and connect with FCA-regulated mortgage brokers in their local area. By entering a postcode, users can access a curated list of professionals, facilitating informed decisions when seeking mortgage advice.

Challenges

  • Outdated website design affecting user engagement

  • Complex navigation hindering the broker search process

  • Limited lead generation mechanisms

  • Insufficient SEO structure impacting online visibility

My Approach

Website Structure

  • Conducted a thorough audit to identify user pain points

  • Developed a streamlined broker search feature based on user location

  • Integrated lead capture forms to facilitate user-broker connections

  • Optimized content and metadata to enhance SEO performance

Results

  • Improved user engagement and reduced bounce rates

  • Increased number of successful broker connections

  • Enhanced online visibility leading to higher organic traffic

  • Positive feedback from users regarding the ease of finding local mortgage advisers

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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