Project Description

MyLewaSkin is a heritage-driven skincare brand focused on waterless, all-natural, nut-free formulations. Rooted in Yorùbá values and sustainable practices, the brand needed a digital storefront that would embody simplicity, cultural authenticity, and wellness. I led the complete design and development of their Shopify-based eCommerce platform to reflect their minimalist yet premium ethos and enhance user trust and engagement.

Skills and Deliverables

  • Shopify Store Setup & Custom Theme Development

  • UX-Centered Design with Mobile-First Approach

  • SEO-Optimized Product Pages with Ingredient Highlights

  • Blog Setup for Brand Storytelling & Skincare
  • Branded Content Writing for About, Mission & Product

  • Custom Icons and Design Elements Reflecting Cultural

About MyLewaSkin

MyLewaSkin creates skincare solutions that are clean, potent, and inspired by Yoruba heritage. With zero water content and no nut-based ingredients, each product is formulated to nourish all skin types using nature’s most effective ingredients—sustainably and thoughtfully.

Challenges

  • Presenting a science-backed skincare brand while staying rooted in cultural and natural storytelling

  • Communicating the benefits of waterless skincare in a relatable way

  • Creating a balance between aesthetic appeal and quick eCommerce usability

My Approach

Website Structure

  • Designed a calming, earth-toned interface reflecting natural beauty and purity
  • Crafted brand messaging that blends personal heritage with modern skincare

  • Streamlined the buyer journey through simplified navigation and smart filtering

Results

  • High engagement on homepage and blog due to storytelling approach

  • Positive feedback on clarity and mobile navigation

  • Increased lead capture from strategically placed email sign-up touchpoints

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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