My Role

Website Revamp
Content Strategy
Logo Design
Booking Flow Development
Tour Listing Architecture
Blog Setup
GTM & GA4
Meta Ads Integration
Social Media Branding

Project Description

Sand Thrill Tourism approached me with a mission to transform their online presence into a dynamic, user-friendly platform that reflects the excitement and luxury of their tour experiences. In just 20 days, I delivered a complete digital package — from a fully redesigned website to seamless booking forms, compelling content, and social-ready brand visuals — setting the stage for customer engagement and paid marketing success.

Skills and Deliverables

  • Full Website Revamp (Design + WordPress Development)

  • Content Planning & Conversion Copywriting

  • Booking Form Integration (Custom Inquiry + Lead Funnel)

  • Logo Design & Brand Identity Refresh

  • Tour Listings and Filtering System

  • Blog Section Creation for SEO & Travel Inspiration

About Sand Thrill 

Sand Thrill is a premier adventure tourism company offering guided tours across Dubai and Abu Dhabi — from thrilling desert safaris to tranquil yacht cruises and luxury city explorations. Their goal is to help travelers experience the UAE’s iconic beauty through unforgettable, curated journeys.

Challenges

  • Outdated, hard-to-navigate website lacking user engagement

  • No tour categorization or booking functionality

  • No analytics tracking or marketing funnel in place

  • Weak brand visuals that didn’t reflect the adventure-luxury appeal

  • No structured content to support organic search or social campaigns

My Approach

Discovery & Planning

  • Conducted a full UX and content audit to identify friction points

  • Worked closely with the client to define tone, traveler personas, and must-have features

  • Outlined content pillars for SEO (desert tours, city attractions, travel tips, etc.)

Design & Development

  • Rebuilt the entire website with a mobile-first, travel-inspired UI

  • Designed a new logo capturing the thrill and energy of desert travel

  • Implemented a tour listing system with filtering by type, price, and location

Content & Branding

  • Created blog categories for storytelling, traveler tips, and seasonal offers

  • Added engaging tour descriptions to boost bookings and lower bounce rate.

  • Delivered brand kit with colors, templates, and covers for social consistency.

Marketing-Tech Sync

  • Integrated GTM and GA4 for advanced user behavior and campaign tracking

  • Installed Facebook Meta Pixel for retargeting and conversion optimization

  • Synced Facebook and Instagram with the website to support paid ad campaigns

Results

  • 100% improvement in website speed, UI, and mobile responsiveness

  • Booking-ready platform launched in under 3 weeks

  • Stronger social presence and visual identity across Meta platforms

  • Tracking infrastructure ready for advanced marketing and retargeting

  • Branded, conversion-focused experience that aligns with high-ticket tourism offerings

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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