My Role

WordPress Development
Website Revamp
Content Strategy
Navigation Enhancement
Product Presentation
Lead Generation
Logo Redesign
UI/UX Design

Project Description

Souvenirinn approached me with the need for a complete digital revamp to better showcase their versatile gift product range and to streamline the user experience for both individual buyers and corporate clients. In just 10 days, I delivered a refreshed website with strategic content, revamped branding, improved navigation, and functional lead generation — helping Souvenirinn position itself as a go-to destination for thoughtful, stylish, and personalized gifts.

Skills and Deliverables

  • Website Revamp (Design & Development)

  • Content Planning and  Copywriting
  • Professional Custom Logo Redesign

  • Product Categorization & Visual Display

  • Lead Generation Form Integration

  • Improved Navigation Architecture

About Souvenirinn

Souvenirinn is a passionate gift company that curates unique and thoughtful products for all occasions. Their product line spans from elegant ladies’ bags and corporate gift sets to personalized mugs, keychains, t-shirts, office accessories, crests, coins, caps, and more. Whether for personal celebration or corporate appreciation, Souvenirinn crafts moments worth remembering.

Challenges

  • Outdated website that didn’t reflect the creativity or variety of the product catalog

  • Lack of content hierarchy and product clarity

  • No clear pathway for lead generation or quote requests

  • Old logo design that didn’t align with modern aesthetics

  • Navigation issues that hindered product discovery and conversion

My Approach

Discovery & Planning

  • Ran content and UX audit to map flows and spot friction points.

  • Created a clear content plan to differentiate product types and categories.

  • Worked closely with the client to maintain their brand voice while modernizing the feel

Design & Development

  • Redesigned WordPress site with a clean, premium, gift-focused look.

  • Built new navigation, segmenting products into clear categories.

  • Designed a fresh, contemporary logo to reflect the essence of memorable gifting

Lead Generation 

  • Added lead forms for product inquiries and bulk orders.

  • Integrated contact funnel for easy corporate gift kit requests.

  • Set up blog and content areas for future SEO and storytelling.

Results

  • Revamped brand and digital identity within 10 days.

  • Enhanced navigation and product discoverability.

  • Boosted lead inquiries through new forms and strategically placed CTAs

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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