My Role

WordPress Development
UI/UX Design
E-Commerce Integration
Custom Quote Forms
Payment Gateway Setup
Google Tag Manager (GTM)

Project Description

Impressive Plants, a leading online nursery in Melbourne, sought to enhance their digital presence to better serve their clientele with premium quality plants delivered directly from Victoria’s top-tier growers. The objective was to revamp their website into a user-friendly, e-commerce platform that streamlined the purchasing process, showcased their diverse plant offerings, and integrated advanced tracking for marketing optimization.​

Skills and Deliverables

  • Custom WordPress E-Commerce Development​

  • Responsive UI/UX Design
  • Integration of Custom Quote Forms for Bulk and Orders

  • Secure Payment Gateway Implementation

  • Google Tag Manager (GTM) Setup for Enhanced Analytics​

  • SEO Optimization for Increased Online Visibility

About Impressive Plants

Impressive Plants specializes in delivering a wide range of unique and hard-to-find plants, including evergreen screening, Japanese maples, advanced magnolias, and feature trees. By sourcing directly from expert commercial and specialty growers, they ensure high-quality plants at affordable prices, catering to both residential customers and professional landscape designers across Melbourne.​

Challenges

  • An outdated website lacking e-commerce capabilities​

  • Inefficient ordering process for bulk and specialty plant purchases​

  • Limited online visibility and tracking for marketing efforts

  • Non-responsive design affecting user experience on mobile devices

My Approach

Planning & Design

  • Understood BE’s offerings, audience, and language through leadership consultation

  • Developed a responsive design to ensure optimal viewing across all devices​

  • Designed user-friendly navigation and categories for seamless plant browsing

Design & Development

  • Implemented a robust WordPress-based e-commerce system​

  • Integrated secure payment gateways to facilitate smooth transactions

  • Developed custom quote forms to handle bulk orders and specialty requests efficiently​

Marketing & Analytics 

  • Set up Google Tag Manager (GTM) to enable advanced tracking of user interactions

  • Optimized website content and structure for better search engine rankings​

  • Established analytics dashboards to monitor traffic, conversions, and user behavior​

Results

  • Converted website into a full e-commerce platform, boosting UX and sales

  • Streamlined the ordering process, reducing customer inquiries and processing time​

  • Improved online visibility, leading to a significant uptick in organic traffic

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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