My Role

Content Strategy
WordPress Development
Logo Redesign
Lead Generation Funnel
GTM & GA4 Setup
E-commerce Planning

Project Description

Pink Himal, a premium Himalayan salt brand, partnered with me to elevate their online presence through a full website revamp, modern branding, and conversion-focused design. In just 10 days, I delivered a clean, nature-inspired platform that beautifully showcases their products while generating leads and preparing them for future e-commerce expansion.

Skills and Deliverables

  • WordPress Website Revamp

  • Content Architecture & SEO-Friendly Copy

  • Logo Redesign and Brand Identity Refresh

  • Lead Generation Form Integration

  • GTM & GA4 Analytics Setup

  • Product Showcasing & Lifestyle Layouts

About Pink Himal

Pink Himal is dedicated to offering pure, high-quality Himalayan pink salt products sourced directly from the heart of the Himalayas. Their collection includes gourmet edible salts, salt lamps, bath salts, salt tiles, cooking slabs, and animal lick blocks — each crafted to enhance wellness and bring nature’s purest minerals into everyday life.

Challenges

  • Outdated and text-heavy website with limited product storytelling

  • No structured way to collect leads or track user behavior

  • No modern branding elements that reflect purity, nature, and health

  • No analytics to measure visitor interaction or campaign success

My Approach

Discovery & Planning

  • Audited existing content and identified areas for clearer messaging
  • Developed a content plan to educate, inspire, and convert potential customers
  • Structured the product pages to blend benefits, lifestyle value, and visual appeal

Design & Development

  • Revamped the website in WordPress with a soft, earthy aesthetic
  • Redesigned the logo with a clean Himalayan silhouette and pastel palette
  • Implemented intuitive navigation for quick product discovery

Marketing Readiness

  • Installed GTM (Google Tag Manager) and integrated GA4 for enhanced tracking

  • Created high-converting lead forms for customer inquiries and wholesale interest

  • Structured future-ready blog sections to share salt benefits, wellness & usage guides

Results

  • Website delivered in 10 days with full brand alignment and mobile responsiveness

  • 3x improvement in product clarity and visual storytelling

  • GTM and GA4 enabled Pink Himal to track visitors and conversions effectively

34%

increase in leads

25%

Reduced bounce rate by

1.5s 

average Faster load times

15%

Organic Search Traffic

Delivered exactly what we needed — a sleek, high-performing website that truly reflects our brand. The results spoke for themselves within weeks.

Zara Qureshi

CEO, Jeem.pk

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